Hi, I'm Lars Herrmann.

A technology executive and advisor recognized for driving growth and transformation in enterprise software, open source, and cloud platform businesses.

I specialize in positioning organizations for success by shaping open source strategy, product fit, GTM execution, and building global partner ecosystems—always with a relentless focus on customer needs and industry impact.

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How I Help

Board-level, investor and executive advising
Open source business model design
Cloud and data platform strategy
Accelerated go-to-market, partner ecosystems and marketplaces

Challenges

Growing enterprise software and cloud platform businesses through optimal product, open source and go-to-market strategies.
Activating the multiplier effects of open source communities and partner ecosystems—to drive market awareness, win new customers, and speed up technology innovation by joining forces.
Modernizing open source product, GTM, and partner programs for cloud-native and AI technologies, transitioning to scalable subscription and consumption business models with high monetization rates and improved customer satisfaction.
Optimizing market positioning, go-to-market and ecosystem development in diverse geographic regions.

How I Make It Happen

Partnering with industry leaders and disruptors, positioning businesses into growth trends and disruptive innovation.
Organizing and facilitating cross-functional and cross-company collaboration for differentiated customer value and revenue growth.
Always focusing on the customer’s journey, needs, and decision-making.
Implementing transparent, agile, and programmatic engagement models—guiding customers, partners, and developers through predictable journeys with clear activities, incentives, and outcomes.